AI Search
Improve how your business appears in AI Search
AI Search is how your business appears when people use ChatGPT, Google AI Overviews or Perplexity to research their options. I help small businesses measure that visibility, identify what may be holding it back and improve the information and evidence those systems can find, understand and verify.
Also called: GEO · AEO · AI SEO · AI Visibility
AI is already part of how people find local businesses
45%
used AI for local business recommendations in the past year
23%
used AI during their most recent local business search
#3
AI is now the third most-used source for local business recommendations
Source: BrightLocal, 2026 U.S. consumer research.
Customers may compare you before they contact you
AI can help customers research options, check details and narrow their choices before they visit your website or get in touch.
Need → Ask AI → Research & Compare → Shortlist → Contact / Buy
When AI Search matters most
⚖️ Compare before choosing
Customers consider several options before making an important or costly decision.
💬 Ask detailed questions
Customers want clear answers about services, pricing, availability, process or fit before deciding.
🧾 Look for proof
Customers rely on reviews, credentials, experience and supporting evidence to decide who to trust.
How the AI Search process works
Snapshot and Check focus on diagnosis. Optimization turns the priorities into action and then measures again.
Step 1 · Understand the business
Confirm your services, locations, key business facts and the questions customers ask before choosing.
Step 2 · Set the questions and measure
Agree on the buyer questions first, then keep the same set for the test. Run them across ChatGPT, Google AI Overviews and Perplexity to create a time-stamped baseline.
Step 3 · Diagnose why
Compare the answers with confirmed business facts to find what is missing, inconsistent or unsupported.
Step 4 · Prioritize and improve
Focus on the changes most likely to improve how clearly and consistently your business is understood and recommended in AI answers.
What may need improvement:
Website content · Service, location & FAQ content · Business facts & structured data · Technical setup · Business profiles & listings · Supporting third-party evidence
Step 5 · Re-measure
Run the same agreed questions again and compare the results with the original baseline. Because AI answers can vary, the results are treated as a time-stamped comparison, not a permanent ranking.
What we measure in AI Search
📊 Mentions
Does your business appear when customers ask relevant questions?
✅ Accuracy
Are important details about your business correct and clearly represented?
⭐ Recommendations
Is your business suggested for the right customer need?
🧩 Representation
How completely does AI reflect your business, locations and buying path?
Services & Pricing
AI Search
Snapshot
C$350
Best for
Get a quick baseline before investing further in AI Search.
Scope
10 agreed buyer questions · ChatGPT, Google AI Overviews and Perplexity · One competitor.
Includes
- Dated screenshot evidence
- Key visibility and accuracy findings
- Suggested next step
Timeline
3 business days
Recommended
AI Search
Check
C$600
Best for
Take a deeper look before deciding what to change.
Scope
A broader agreed buyer-question set across all three platforms · Competitor coverage agreed before testing.
Includes
- Competitor and source analysis
- Dated screenshot evidence
- Visibility, ranking, citation and accuracy findings
- Prioritized implementation checklist
Timeline
5 business days
Full Check credit: C$600 toward AI Search Optimization if started within 60 days. One credit per client.
AI Search
Optimization
From C$3,000
Best for
You know what needs improving and want it implemented.
Scope
One agreed implementation scope based on prioritized findings.
May include
- Website and service content
- Service or location pages
- Business information across public sources
- Technical SEO and structured data
- Google Business Profile and key listings
- Supporting third-party evidence
- Re-testing against the baseline
Timeline
From 4 weeks
AI Search
Care
From C$750/month
Best for
Keep track of your AI Search visibility after the priority improvements are made.
Scope
Your agreed priority buyer questions and AI Search baseline.
Includes
- Monthly visibility check
- Monthly findings and priorities report
- Competitor and source changes that matter
- Up to 2 hours of agreed small updates
Timeline
Monthly
Related videos
What Is GEO? The New Way to Get Found in AI Search
A practical introduction to GEO and how businesses can improve their visibility in AI answers.
Why ChatGPT Recommends Your Competitors, Not You
Why AI recommends one business over another, and the four checks behind that decision.
Let’s Talk
See where you stand before you invest in changing it
AI Search FAQs
Can you guarantee that ChatGPT or Google AI will recommend my business?
No. AI answers vary by question, user, location, date and platform. I can measure the current state, improve the facts and signals you control and re-test the same agreed questions, but I cannot guarantee a particular recommendation.
What if my business already ranks well on Google?
Strong Google visibility is a useful foundation, but it does not guarantee that ChatGPT, Google AI Overviews or Perplexity will describe or recommend your business in the same way. A Snapshot or Check shows whether there is actually an AI Search gap before you invest in fixing one.
Do I need a new website?
Not necessarily. New pages or larger website changes are recommended only when there is a clear gap they need to solve.
How long does it take for changes to show up?
There is no fixed timeline. That is why the work starts with a time-stamped baseline and uses re-measurement instead of promising a result by a specific date.
What is not included?
Rebuilding your website, paid ads and writing ongoing content. AI Search Care covers agreed small updates; a full content programme is a separate conversation.
Is this the same as traditional SEO?
They overlap, but they are not identical. Strong technical access, useful content and clear business information help both. AI Search also looks at how your business appears in AI answers, how it is described, which competitors appear and which sources are cited.